Arslan Trading Inc.

Business Consulting/Research Services

( İş danışmanlık ücreti 150 Kanada dolarıdır. Peşin veya çek olarak önceden alınır, danışmanlık bittikten sonraya ödeme tarihi verilemez)

Starting a business can be a rewarding undertaking, but it comes with its challenges. Before starting a business in Canada, it is wise to do your research. You should also make sure that you are suited for entrepreneurship, and that you understand the significant effort required. As such, you should thoroughly enjoy the field you are getting into, and you must believe in your product or service as it may consume much of your time, especially during the start-up phase. There are many issues to consider such as regulations, financing, taxation, managing your business, advertising, and much more.

Succeeding in business is difficult, most businesses fail within the first three years. Profitability and growth are difficult to maintain for any size business in these poor economic conditions. Getting professional help can save you many problems and get your desired results.  Arslan Trading Inc. has  the solutions for your business needs, especially export and import business.

We provide business consulting, research and  planning  in  many areas of  Canadian and Turkish business market.

Consulting Services

Our Consulting fee is 150 CAD for each time. Payment is taken by cash or check as a deposit previously, it can not be issued after consulting done.

( İş danışmanlık ücreti 150 Kanada dolarıdır. Peşin veya çek olarak önceden alınır, danışmanlık bittikten sonraya ödeme tarihi verilemez)

We provide consulting in many areas of modern business. We provide business consulting, management consulting and marketing consulting as well as consulting in all other areas of business.

Our business consultants provide sound business advice based on extensive real world business experience and knowledge.

Our marketing consultants are always trying to find new creative ways to market your business products and services in Canada. Our ability to keep your business ahead of the pack will help your bottom line.

We provide business startup advice, write up  small business plan as well as complicated big business plan and strategies, changes and alignment for large and multi-national businesses in both Canadian and Turkish business market.

Strategic management consulting, human resources consulting, international business consulting, change management consulting, marketing consulting and project management consulting are just a few of the fields of consulting services we provide.

Consulting Services and business consultancy is our business; we want to be your management consultant, marketing consultant and business consultant. We succeed by helping you succeed.

What is a Consultant?

A consultant is a professional who sells his expertise in a specific area (or areas) to clients, providing them with assessments on their practices, helping them identify problems and solutions, and advising them on possible courses of action. Consultants act most commonly as advisers, but they may also be employed to address any other type of situation where their specific experience and knowledge is required. For instance, a consultant could be asked to implement his or her recommendations, provide training sessions on his or her area of expertise, take part in the planning of a corporation’s strategy, design promotional material, evaluate bookkeeping methods, etc.

As a matter of fact, there is no sphere of activity that is exclusive to consultants. Branding and marketing programs and services or designing new packages, are a cost-effective alternative for operations that have not yet reached a point where they need to hire a full-time employee but do need periodic expert assistance.

Consultants can work:

  • for large consulting firms;
  • for boutique firms (i.e. small specialized firms);
  • as independent contractors;
  • as contractors working within an organization where some form of employer/employee relationship already exists (this depends on the statutes and regulations of the organization, as well as its needs).

Consultants are normally employed on a contractual basis; however, within some firms, consultants may be hired on a permanent basis until their engagement is over. Afterwards, they are made available to hiring firms. Within small consulting firms, it is more likely consultants will be hired as contractors, and their employment will be terminated when the project ends. The same applies to independent contractors.

We provide qualitative and quantitative research to help you find the proper solutions for your business. Our research is unsurpassed.

If you decide to start a new business, you will need to spend some time developing your business idea. One of the greatest advantages of being an entrepreneur is being able to work on something that interests you and that you are passionate about. Unfortunately, passion does not always translate into profits.

Research, research, research! The more information you can gather about the potential demand for your product or service, about your competitors, about the needs and wants of your prospective customers, the more successful you are likely to be.

Is your idea truly original?

You will need to research your idea to see if it is truly original or whether someone else has a similar product or service. Capturing a niche market, i.e. something no one else is doing, may be more profitable than competing with a similar product or service. A business expert or mentor can help you to evaluate or enhance your original business idea.

  • Learn more about market research, how it can improve your business decisions, and how to conduct a market research campaign.

Will people be willing to pay for your product or service?

Great ideas can only translate into a successful business if people are willing to pay for the product or service.

  • First, you need to identify who the target market is for your product. Are you planning to sell to young people or seniors? Is your product primarily for women, men or both? Are you going to sell to individuals, other businesses or to the government? What income level would people need to have to be able to afford your product or service?
  • Once you know who you are going to sell to, you should consider doing some market research to find out if your target market would be interested in buying your product or service and how much they would be willing to pay for it.
  • If your product or service is something people would be interested in, but not willing to pay for, you can consider alternate business models. Some businesses, in particular in the service industries, offer their service for free or at a low price, but are able to make money through other avenues, such as advertising.

Who is your customer?

Before you begin selling something, you need to know who you are selling to. If you haven’t determined who your target market is, you are likely to try to be all things to all people and end up with a product nobody likes or a service that doesn’t meet anyone’s needs.

When developing a general profile of your customers, you might want to define them by their demographic characteristics, such as:

  • Age, usually given in a range (20-35 years)
  • Gender
  • Marital status
  • Location of household
  • Family size and description
  • Income, especially disposable income (money available to spend)
  • Education level, usually to last level completed
  • Occupation
  • Interests, purchasing profile (what are consumers known to want?)
  • Cultural, ethnic, racial background

For example, a clothing manufacturer may consider a number of possible target markets — toddlers, athletes, grandparents, teenagers and tourists. A general profile of each of these possible markets will reveal which ones are more realistic, pose less risk and are more likely to show a profit. A test market survey of the most likely target groups, or those who buy for them, such as parents for babies and toddlers, can help you separate real target markets from unlikely possibilities.

Once you have defined your target customers, you must learn about their needs and preferences.

  • What challenges do they have that could be solved with your product or service?
  • What are their needs and expectations regarding this product or service?
  • What types of things do they desire?
  • What do they spend their money on?
  • Where do they shop?
  • How do they make spending decisions?

Those are just a few of the many things you might want to learn about your prospective customers.

To develop a profile of your customers and understand their needs, you will have to do some market research.

  •  Learn more about market research, how it can improve your business decisions, and how to conduct a market research campaign.

Will your product or service be able to compete with those of existing companies?

Once you find out who your customers are, you will need to look at who else is selling similar products and where they are selling them. Will you be competing with a product that has already been marketed? If your idea is a consumer product, check stores and catalogues or visit trade shows to find out what other products are available and what companies market them. You need to determine why customers will buy from you and not from your competitor. Is your product superior or is your price lower than other businesses? The best way to do this is to conduct market research using existing data or by doing your own survey.

How will you distribute your product or service?

To distribute your product or service, you can either start your own company or you can try to convince an existing company to buy your product or idea from you. It may be easier to start your own company than to try to convince another company to distribute your product or service. Many potential buyers are more willing to deal with a company as a supplier than they are to take on a product or invention from an independent person.

How will you promote your product or service?

An idea or invention is not very useful without customers to buy it! Have you considered how potential customers will discover your product? Some ways to market your product are:

  • Having a website and being active in social media
  • Participating in and attending trade shows, and by getting known through your trade association
  • Placing advertisements in newspapers, on the radio, on television and on the Internet
  • Distributing brochures

To learn more about effective marketing and promotion techniques, see:

  •  Learn how to use advertising and other promotional techniques effectively.

Do you need intellectual property protection for your idea or invention?

Your idea, invention or product may need to be protected from being copied by others. Find out if the tangible result of your intellectual activity is eligible for intellectual property protection and how to get it.

  • Learn about intellectual property, including patents, trade-marks, copyright, industrial design and integrated circuit topographies, and how they can protect your business.

Are there any government restrictions or obligations that could limit your idea?

Before you move ahead with your business idea, you may want to check to see if there are any regulations that may prohibit or limit the sale of your proposed product or service or the operation of your business.

  • Learn about regulations, permits and licences that apply to your business.

What resources do you require to get your business off the ground?

Developing a solid business plan is critical to the success of your business. A business plan will help you determine how much money you need to start your business. Also, a lender or investor will want to review it to determine your eligibility for financing. Your plan should clearly outline how you plan to make money and include an estimate of your projected sales for the first year. Base your estimates on the size of your market, your competition, your price, marketing plan and trends in the industry. Also include in your plan your expected expenses for things such as supplies, rental space, salaries, insurance, etc.


We provide business planning in many areas of business to help assure your business success. We create and write up for you simple business plans complex global change and growth strategies in both Canadian and Turkish business market in the most effective manner.

What is business success? Is it about lucrative financial gains or about building something for your children to one day operate? Perhaps it’s about making a difference in your community, or creating the very best product or service on the market or simply doing something you love to do.

Most likely, you’ll quantify success in many ways. It isn’t difficult to envision what you want out of your business, but how will you get there? There are many common steps you can take – and missteps you should avoid – on your pathway to prosperity.

The key to your success is having a business plan in place. Whether you’re about to launch a start-up or you’ve been in business for years, your business’ direction is guided by your business plan. To begin the planning process, you’ll need to do some critical analysis; business planning is about realistically forecasting where your business is going.


What do you hope to achieve in business? Your goals are your business’ guideposts; as such, they are an essential part of your business plan.

  • Identify your business goals early in the process.
  • Apply a timeframe to complete them.
  • If you have employees, assign responsibility for the execution of your goals.
  • Keep “you” in mind; how will your strengths and weaknesses interplay with your goals?
  •  Make sure you can turn your idea into a profitable business model.

Products and Services

You are what you sell. How you interact with your products, services and supplies will help you make your plans a reality.

  • Control your product and supply inventories tightly.
  • Don’t allow pushy vendors to overstock your supply shelves.
  • Stay on the cutting edge of your industry, always seek to provide your customers with the best product.
  •  Your product travels through many stages before it lands in the hands of the consumer. Effective management of your supply chain can help you create a seamless process from pre-production right through to delivery and consumption.


Developing your market is key to your business plan. A steady flow of customers will turn your great ideas into a profitable venture.

  • Develop detailed profiles of your market:
    • Why is your product profitable?
    • Who are your customers and why?
    • How can you best deliver your product to your customers?
  • Pick your marketing spots, the ones that will give you the most revenue.
  • How well you market your business and interact with your customers can vastly influence your success.


Employees can be your biggest asset or liability. Your hiring practices should reflect your business plan.

  • Surround yourself with the best of the best and treat them as such.
  • Hire to complement your strengths and weaknesses.
  • Provide employees with thorough and accurate work descriptions that they can understand and acknowledge.
  •  Are you looking to recruit staff for your business? If so, our resources can help you find the right personnel.


Does your competition keep you awake at night? Make it a source of knowledge, not a source of stress.

  • Is your competition a learning tool or a source of anxiety?
  • Treat your competitors as if they were a case study of your market; what can you learn from their successes and failures?
  • Learn more about market research, how to conduct it and where to find free information and statistics to support your market research project.
  • Learn how best practice techniques can be introduced into your business to give you a competitive advantage in the marketplace.

Business Culture

Beyond your products or services, why do your customers want to do business with you? Consider corporate citizenship as a vital element of your business plan.

  • Create a culture of trust with your customers.
  • Try to make business ethics a component of your day-to-day operations.
  • Are your management team’s skills and abilities being used effectively for the benefit of your business? Consider whether a reworking of management roles and responsibilities might open up the opportunity for an existing manager to use more of his/her qualifications and skills.
    Why do you need a business plan?A business plan is a valuable tool for every business owner, whether you are starting up, have been in business for years, or are ready to grow.Think of your business plan as a sales document. It must convince readers that your venture has the potential to be successful. Your enthusiasm, dedication and confidence in the project should be evident to the reader. Avoid highly technical terms and diagrams that the reader may not be familiar with. You will want to write the plan as if the reader is not familiar with the type of business you are starting.

    The most effective business plans are dynamic documents that evolve as your business grows and changes. Your plan should reflect the current reality of your business, the environment in which it operates, and your present and future goals.

    If you’re starting a business, a business plan can help you:

    • Turn your ideas and capital into a viable business
    • Secure financing from lenders and investors
    • Identify strengths, weaknesses, opportunities, and threats

    If you’re managing an existing business, a business plan can help you:

    • Communicate your vision to your employees and external parties
    • Develop accurate financial forecasts
    • Compare planned vs. actual performance

    If you’re growing your business, a business plan can help you:

    • Raise capital to expand
    • Create a strategy to manage growth
    • Take advantage of opportunities and mitigate risks

    If you’re exiting your business, a business plan can help you:

    • Develop a plan to transfer ownership, sell your business, or close your business
    • Establish a timeline for the transition process
    • Identify financial and regulatory requirements

    What should be included in a business plan?

    Although business plans vary in terms of length and scope, all successful business plans contain common elements. The plan should take into consideration your particular business and its environment. Here are some sections that you may want to include in your business plan.

    Executive Summary

    The executive summary is an overview of the key points contained in your business plan and is often considered the most important section. It is usually the first section that a potential investor or lender will read, and may be the only section to be read if it is not prepared properly. This important summary should:

    • Include highlights from each of the other sections to explain the basics of your business
    • Be sufficiently interesting to motivate the reader to continue reading the rest of your business plan
    • Be short and concise – no more than two pages long

    You will want to describe your business concept, competitive advantage, legal structure (e.g. sole proprietorship, corporation), the market, and your own experience.

    Although the executive summary is the first section of the plan, you should write it last.

    Business strategy

    This section should briefly but clearly describe what your business is all about. This segment should include the following elements:


    This section should give readers a very brief overview of your business – where you’ve been, where you are now, and where you’re going in the future. Include:

    • A short history of your business – is it a new business venture, are you purchasing an existing business, or are you expanding an existing business?
    • The purpose of your business – discuss your vision and the main objectives of your business.
    • A description of your products and services – what will you offer?
    • Your business’ legal structure – are you a sole proprietorship, a partnership, a corporation, or a cooperative?

    Current Position

    • Your current position – what stage of the business lifecycle is your organization in?
    • Your industry – is it growing, stable, or contracting?
    • Your achievements – what have you achieved so far?

    Competitive Advantage

    • Your competitive advantage – what is your advantage over the competition (e.g. innovative products, strong business model, or appeal to niche markets)?
    • Your competitors – who are they and what are their strengths and weaknesses?
    • Your business model – why is it effective?

    Growth Plan

    • Growth timeline – where do you see your business in a year from now? Three to five years down the road?
    • Milestones – what objectives have you set for your business and when do you expect to achieve them?
    • Goals – what are your short-term (the upcoming year) and long-term (the next 3-5 years) goals?

    You should also include the date the business was registered/incorporated, the name of the business, its address, and all contact information.How does your business measure up to others that are similar to yours? Benchmarking allows you to evaluate your performance and ensure that your company is operating at an optimum level.

    Marketing Strategy

    Describe the activities you will use to promote and sell your product or service. You should touch on each of the “four Ps” of the marketing mix:

    • Product – how does your product or service meet the needs of your target market?
    • Price – how much will you charge for your product or service and why?
    • Place – how are you going to get your product to your customers?
    • Promotion – how will you connect with your target market?

    Your marketing strategy should also include information about your budget – how much money have you budgeted for marketing and sales costs?

    You may also want to include a profile of your “ideal customers”. You can create profiles based on customer type – consumers, retailers, or wholesalers – or base your segments on demographic information such as age, location, or income level.

    Keep in mind that solid market research is the backbone of an effective marketing strategy. You will want to back up your statements with facts – explain how you reached your conclusions and include statistics from reliable sources.

    • Brush up on key marketing concepts, learn how to develop a marketing plan, and assess strategic marketing options for your company.
    • Discover how market research can help your business succeed and learn how to conduct a variety of market research activities.

    Operational plan

    Your business plan should outline your current operational requirements as well as your projected requirements for the next three to five years. Your inventory management and accounting systems should have the ability to produce up-to-date reports.

    You can include:

    • Day-to-day operations – provide a general description of the day-to-day operations of the business, such as hours of operation, seasonality of business, suppliers and their credit terms, and so on.
    • Facility requirements – identify your requirements in terms of size and location. Include any related documents in the appendix of your business plan, such as lease agreements or supplier quotations. Detail any special requirements associated with the facility and include any licensing documentation in your appendix.
    • Management information systems – indicate how you plan to control stock, manage accounts, control quality and track your customers.
    • Information technology (IT) requirements – identify the IT systems you will be using for your business. As this is a key factor for most businesses, indicate if you are using a consultant or IT support service and outline any planned IT developments.

    You may also want to include your operations manual as an appendix to your business plan.

    • Find out how you can structure your business, manage production processes and avoid risks.

    Strengths, weaknesses, opportunities and threats analysis

    Conducting a SWOT analysis is an important part of business planning. A properly prepared SWOT analysis shows investors that you have realistically and objectively considered these elements.

    Banks and other lenders understand that businesses will encounter difficulties at some point, and want to know how you will deal with these challenges. Remember that overestimating strengths and opportunities or ignoring potential problems will undermine your credibility.

    Putting time and effort into conducting a comprehensive SWOT analysis can help you:

    • Make sound decisions and future plans
    • Anticipate problems and make the necessary changes
    • Set aside resources to take advantage of potential opportunities
    • A periodic business health assessment should be a staple of your ongoing business planning cycle.
    • Are you sitting on a golden opportunity for growth? Your current operations may be more fruitful than you think.

    Human resources plan

    This section addresses how you plan to manage your employees and human resources processes. You should also discuss your short and long-term plans for employee recruitment, training, and retention. If appropriate, discuss any advisors, mentors, consultants that offer you support.

    You may want to include:

    • A brief organizational layout or chart of the business
    • Who does what, with a brief job description of each position
    • The essential skills required for each position
    • Information on your employee training program
    • Any other relevant information related to personnel (e.g. gaps in your team, training budget)

    Don’t underestimate the importance of this part of your plan. Investors need to know that you and your staff have the necessary balance of skills, drive and experience to enable your business to succeed. It is also advisable to outline any recruitment or training plans, including timelines and costs.

    • Employees are the lifeblood of your business. Learn how to recruit and manage your staff to maintain organizational vitality.
    • You don’t become an expert business manager overnight. Seeking the advice of peers, professional business counsellors and coaches can help your transition from new business owner to experienced entrepreneur.
    • Find out the processes and methods you will need to set up your management team.

    Social responsibility strategy

    Implementing good environmental and social practices is good business – it can give you a competitive advantage and help foster goodwill toward your business. In this section you should discuss ways in which your business honours ethical values and respects people, your community, and the environment.

    You may want to include information about:

    • Your company’s environmental policies and initiatives
    • Your company’s contributions to your community
    • Relevant certifications, such as fair-trade certification, organic certification, or Leadership in Energy and Environmental Design (LEED) certification
    • Find environmental programs and resources that could impact your business, from greening your business to finding funding to become environmentally efficient.
    • In order to stay competitive in today’s market, you might want to consider where corporate social responsibility fits into your operations.

    E-business strategy

    Effectively using information technology is an important part of managing a business. In this section, you should outline how you plan to use internet technologies to reach customers, manage your business, and reduce costs. You should include information about:

    • E-commerce activities (selling your product or service online)
    • Website development
    • Hardware and software requirements
    • Relationships with external information technology specialists

    Keep in mind that implementing e-business strategies can save money – if this is the case for you, you may want to highlight potential savings in this section.

    • The first step in any project is planning. Look at what you want to get out of e-business and the different ways for making that happen.
    • Discover what e-business is.

    Financial forecasts and other information

    This section of your business plan essentially turns your plans into numbers. As part of any business plan, you will need to provide financial projections for your business. Your forecasts should run for the next three to five years. However, the first 12 months’ forecasts should have the most detail, including assumptions both in terms of costs and revenues, so investors can clearly see your thinking behind the numbers.

    As you put your plans down on paper, remember the importance of thinking objectively. Analyzing your venture from three points of view – optimistic, pessimistic, and realistic – can give you a solid idea of what to expect as you move forward.

    Your financial forecasts should include:

    • Cash flow statements – this is a cash balance and monthly cash flow pattern for the first 12-18 months. Include working capital, salaries and sales.
    • Profit and loss forecast – this is the level of profit you expect to make, given your projected sales, the costs of providing goods and services, and your overhead costs.
    • Sales forecast – this is the amount of money you expect from sales of your product and/or service.

    Things to consider:

    • How much capital do you need, if you are seeking external funding?
    • What security can you offer to lenders?
    • How do you plan to repay any borrowings?
    • What are your sources of revenue and income?

    Your forecasts should cover a range of scenarios, and you should include the contingency plans you’ve developed to offset any risks. You can also review benchmarks and averages for your type of business and discuss your business’ position.

    • Find out how your firm measures up to comparable small businesses within your industry.

    Additional Resources

    You’ll want to thoroughly review your plan once it’s done. Try to avoid using jargon – the person reading your plan may not understand your businesses as well as you do. You can ask friends, family, associates, and mentors to review it. Don’t be afraid to seek advice from professionals such as lawyers and accountants. You may also want to consider hiring a professional proof-reader to check for errors.

    Remember, your business plan represents you business, so you want it to be as professional as possible.

    To get answers to frequently asked questions and see sample business plans and templates, visit the resources below.

    • The organizations listed here provide free templates, writing guides and sample plans to help you develop a professional business plan.
    • Find the answers to questions often asked about preparing a business plan.


  • We improve every aspect of your business including sales and profits.
  • We increase the productivity and efficiency of your business.
  • We solve your business problems in the most effective manner possible.
  • We provide the advice and guidance you need to succeed now and in the future.
  • We provide the experience and knowledge you need to fill the gaps in your company or organization.
  • We provide the research needed to make the best decisions and to achieve the best results.
  • We provide the focus you need to successfully manage and implement change.
  • We provide the business and management consulting as well as the business services you need to compete, win and grow.
  • We provide the advertising, marketing and public relations services you need to increase your sales and expand your markets.
  • We provide the negotiation services you need to maximize your purchasing power and your bottom line.